Why Traditional Marketing is not as effective today
Here in Sugar Land, many merchants are keeping their current customers happy, but they are actively seeking and using New Media for new customers. But why exactly is Traditional Marketing not working?
Just look at a few of the statistics of traditional media:
Newspapers – subscriptions declining rapidly
TV commercials – Most people use TiVo or record shows so they can zoom by commercials
Direct Mail – Most people sort mail today over the garbage can
Telemarketing – Caller id and Do not Call lists are just 2 reasons why telemarketing no longer works
Print Ads – Rising costs make print advertising less competitive
Telephone Directories – Where is your yellow pages? I use mine for a door stop.
Email – Spam software stops a lot of emails, but today, less than 20% of emails are even opened
Because Traditional Media has become so expensive and gets less results, is it any wonder that companies are looking for new solutions? New Media, combined with Traditional Marketing methods can double, triple and often amaze you with the results. A company in Sugar land, PopBiz http://PopGoesTheBiz.com does a great job combining New Media and Traditional Marketing.
There is not much worse than spending $1,000 or $2,000 on an ad campaign in any of the above listed traditional advertising methods, and getting dismal results. But, when you combine some of the latest strategies, like mobile marketing, social media posting and support, effective keyword ranking, etc., your return on your advertising investment skyrockets, usually at a cheaper cost for the overall ad program.
The slogan at PopBiz is “Using New Media to Quickly Bring You New Customers.” Give them a call at 281.491.0342 and ask for a FREE evaluation of your business. They can also be reached thru their website: http://PopGoesTheBiz.com or by email at Mickey@PopGoesTheBiz.com
About the Author:
“Lisa Monroe is a Prolific Writer, Forensic Editor, Investigative Reporter & Respected Instructor in Social Sciences & Humanities. She enthusiastically studies past and current behavior & interaction, is a dedicated Teacher & married mother of three children living in Sugar Land, Texas.” More of Lisa’s articles can be found here http://www.txrus.com